Explorations in Branded Environments | Collaborative WorkshopsAhmedabad Heritage Walk
Coffee BrandingWorkshop for branded environments, exploring how spatial design and branding create immersive experiences.

Visual BrandingSCOPEABOUT

The work focused on developing a scalable business model, crafting an investor pitch, and designing product visuals to communicate value and engagement. By integrating strategy, storytelling, and visual design, the project positions MitMut Studio as an innovative platform for creative ownership, experiential learning, and measurable skill development across diverse audiences.

Year:

2018

Location:

India

Status:

Completed

University:

CEPT University

Project Team:

Collaborative workshop with 15 people from different disciplines

Ahmedabad Heritage WalkDesigned an interactive heritage walk in Ahmedabad, integrating storytelling, spatial cues, and branding elements. The project aimed to create an immersive experience that engaged participants with the city’s architectural and cultural history.

Typography, color palette, and imagery were curated to highlight the property’s historical significance while appealing to high-end clientele, creating a strong and memorable brand presence.

Coffee brandingPrepared a comprehensive comparative analysis of branding strategies of CCD and Starbucks. Developed in-depth presentations to derive insights that help brand designers respond effectively to market needs.

Insights from a comparative study highlight the importance of adopting a minimalistic approach while leveraging deep customer understanding to create meaningful and lasting brand experiences.

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